Case studies

Real challenges. Focused strategy. Numbers that moved.

A look at how disciplined testing, clear reporting, and channel expertise have helped brands launch, turn around, and scale.

Explore the results

Integrated with the frontier AI platforms OpenAI, xAI, and Anthropic

client stories

1,278%

revenue growth

15:1

documented ROAS

$13

cost per lead

The work

Growth across categories, channels, and stages.

Each business is different. The common thread is a clear target, trusted data, and the willingness to keep learning.

217%year-over-year growth
Ballerina Farm
Challenge. Correct unreliable attribution, establish 5:1+ ROAS, and expand beyond Meta.
Result. We fixed a duplicating purchase pixel within 24 hours, cut underperforming campaigns, and expanded into TikTok, Google, and Pinterest—finishing with ROAS 64% above plan.
- Attribution
- Paid media
- Creative testing
$500Kmonthly sales in months
Viori
Challenge. Launch a new CPG brand, build automations, and grow volume while holding 4:1 ROAS.
Result. From a standing start, Viori reached $500K in monthly sales within months through a multi-channel strategy spanning Meta, Google, Snapchat, Pinterest, and TikTok.
- Brand launch
- Ecommerce
- Lifecycle
187%average YoY sales growth
Clean Monday Meals
Challenge. Scale sales profitably, improve conversion, and establish paid media.
Result. New ad creative became a top performer, conversion-focused social proof improved page performance by as much as 79%, and Meta, email, and Amazon all grew year over year.
- Meta Ads
- CRO
- Email & Amazon
56%year-over-year growth
Create Room
Challenge. Transition a successful brand without disrupting high-spend campaign performance.
Result. A carefully staged brand and advertising transition preserved momentum while delivering a 42% annual sales lift followed by 56% growth the next year.
- Rebrand
- Meta Ads
- Google Ads
13:1ROAS while scaling
Replica Surfaces
Challenge. Launch a self-funded brand, grow volume, and build a loyal customer database.
Result. Replica reached $200K in monthly sales within months while maintaining 13:1 ROAS and building an owned audience through email, Messenger, and community.
- Brand launch
- Pinterest
- Community
43sales per day from campaigns
Card My Yard
Challenge. End three years of inconsistent growth and prove a measurable acquisition channel.
Result. After solving attribution and investing in Meta, campaigns delivered back-to-back positive growth months for the first time in years and established a repeatable sales channel.
- Attribution
- Meta Ads
- Franchise growth
115%ROAS improvement
House of Jade
Challenge. Break through a two-year ROAS plateau, grow profitably, and improve conversion.
Result. A rebuilt ad strategy and stronger use of creative assets produced the brand’s biggest Q4 and most profitable quarter while holding the same media budget.
- Paid strategy
- Creative
- CRO
237%year-over-year growth
BiSaddle
Challenge. Reverse three years of decline across paid media, website conversion, and email.
Result. Sales turned around within three months. A faster redesigned site improved conversion 122%, while email grew to account for 48% of revenue.
- Turnaround
- Web redesign
- Email
187%year-over-year sales
Ringbrothers
Challenge. Grow direct-to-consumer sales on Shopify and Amazon while migrating from WooCommerce.
Result. The Shopify migration preserved SEO, doubled conversion, and supported major sales growth through expanded DTC and marketplace channels.
- Shopify
- Amazon
- Migration
$13cost per qualified lead
Rizzoli’s Automotive
Challenge. Generate 100 qualified leads monthly and bring acquisition cost down to $20.
Result. Focused Google Ads and a custom call-led landing page generated more than 300 leads per month, with conversion above 60% and cost per lead well below target.
- Google Ads
- Landing pages
- Local growth
#1most profitable channel
Zerorez
Challenge. Acquire customers profitably on tight budgets across dozens of franchise markets.
Result. Repeatable Meta and Google systems, shared reporting, and machine-learning-driven optimization consistently kept cost per booking within profitable targets.
- Franchise
- Lead generation
- Reporting
93%projected growth
Klean Freak
Challenge. Restart stagnant ecommerce growth and improve underperforming paid and email channels.
Result. Taking ownership of ad strategy, content creation, and email put revenue on track for 93% growth, including a 58% improvement in email performance.
- Content
- Paid media
- Email
1,278%revenue growth
Monk Manual
Challenge. Lift ROAS, increase sales tenfold, and improve a low-converting purchase funnel.
Result. Audience, messaging, and creative testing raised conversion 164% and ROAS from 1.23x to 2.95x while producing extraordinary top-line growth.
- AI optimization
- Creative
- Funnel
7.95xreturn on ad spend
Nickel & Suede
Challenge. Reach 4.5x ROAS while increasing sales volume by at least 50%.
Result. Meta and TikTok testing more than doubled monthly revenue in two months, improved conversion by 34%, and ultimately pushed ROAS far beyond target.
- Meta Ads
- TikTok
- CRO
6:1global ROAS
Everyman
Challenge. Increase global profitability, grow revenue, and launch product-line expansions.
Result. Meta, Google, email, and affiliate marketing moved global ROAS from 2.32:1 to nearly 6:1 and supported 40% year-over-year growth.
- Global growth
- Product launch
- Affiliate
4.75:1ROAS after turnaround
The Ready Project
Challenge. Revive stagnant sales, establish an online presence, and scale past $20K monthly.
Result. Google Ads lifted ROAS from below 1:1 to 4.75:1 while scaling to $10K per month, then CRO, affiliates, and Meta helped double sales again.
- Google Ads
- CRO
- Affiliate
7.5:1average global ROAS
PortaWell
Challenge. Validate an innovative new product, launch online, and scale aggressively.
Result. We designed and launched the site, proved product demand, and grew the business from $0 to more than $40K per month in under three months.
- Validation
- Web launch
- Paid media
15:1return on ad spend
Shop Stevie
Challenge. Acquire new customers profitably and generate quality leads for a rep program.
Result. Creative retargeting established 15:1 ROAS, while a dedicated landing-page funnel and Instagram campaign enrolled hundreds of new program members.
- Retargeting
- Instagram
- Lead funnel
56%year-over-year growth
The Original ScrapBox
Challenge. Scale U.S. sales, expand internationally, and maintain an ambitious 15:1 ROAS.
Result. Meta and Google delivered 42% annual growth followed by 56% the next year while preserving the efficiency required by a long consideration cycle.
- International
- Meta Ads
- Google Ads
32%conversion improvement
Ravean
Challenge. Beat a strong prior year, improve ROI, and maximize the critical winter quarter.
Result. Close collaboration and conversion work exceeded the growth mandate despite 22% less traffic, delivering an exceptional Q4 for the seasonal brand.
- Seasonal growth
- CRO
- Strategy